Lidl Loyalty Scheme Backlash: Shoppers Say New Points Don’t Add Up
Lidl GB has come under fire from shoppers after ditching its Coupon Plus loyalty program and rolling out Lidl Plus Points. Under the new setup, which went live this week, customers pick up one point for each £1 spent and can redeem those points for discounts or certain products. Instead of hitting monthly spending targets to unlock rewards, users now collect points directly through the Lidl Plus app. Supermarket loyalty schemes are now one of the fiercest weapons in the UK’s grocery price battle. Over the 12 weeks ending April 19, Lidl notched up an 8.8% sales jump, pushing its market share to a record 8.4%—right up alongside Morrisons, Worldpanel by Numerator figures show, as reported by Retail Gazette.
