Apple’s iPhone 18 Launch Gets Upended: Foldable and Pro Models First, Standard Phone Slips to 2027
Apple is focusing production and shipments on its top three premium iPhone models for a second-half 2026 release — including its first foldable iPhone — while pushing the standard iPhone 18 launch to the first half of 2027, Nikkei Asia reported Friday, citing four insiders. This move signals a shift in Apple's marketing approach alongside supply-chain challenges, the report noted. Apple didn’t immediately respond to requests for comment, and Reuters has not independently confirmed the story. Apple shaking up its typical annual iPhone release schedule with a staggered rollout would disrupt the usual single launch window that suppliers prepare for. It also highlights how tight supplies—particularly memory chips—are now influencing product timing, not just costs.