Vivo X300 FE, X300 Ultra Launch Today: Zeiss Zoom Sets Up India’s Next Premium Phone Fight
Vivo will roll out its X300 Ultra and X300 FE models in India this Wednesday, marking the debut of the Ultra series in the country and introducing the compact FE variant, which centers on Zeiss telephoto capabilities. Both phones are due for a noon reveal, local sources confirm. Timing is key here. India’s budget smartphone segment is losing steam, just as brands pivot to premium devices to keep margins intact—higher specs, higher costs. Last month, Reuters highlighted Counterpoint Research data showing a 3% drop in India smartphone shipments in the first quarter, marking the lowest point in six years. Higher prices and weaker demand clipped sales.